J&J Goddard's name stands out boldly, rising above the cluttered street-level signage around Goodge Street Station. It isn't strictly a ghost sign, since it's not painted onto the brick but tiled. However, it's too nice to ignore - I particularly like the careful, square full stops.
J&J Goddard sold musical supplies including harmoniums and organ parts, and occupied 68 Tottenham Court Road from 1842 until the 1960s. Today, there are no more organ reeds or tuning forks: their place has been taken by a Scientologist storefront offering 'personality tests'.